For fifteen years, I've run digital marketing campaigns. Lately, I've been in charge of revenue growth at ICG America, generating $50 million in direct-to-consumer sales.
Finding creative ways to combine cutting-edge tools, deep targeting and personalized messaging is what drives me each day at work. It's what has allowed me to build, scale and maintain high-performing acquisition campaigns. Whatever the marketing channel, my approach is always the same: use a data-driven approach with a dash of automation to quickly scale successful marketing campaigns.
Recently I've created an automated reporting system using Google Sheets and the Analytics & Ads API add-ons. I've also taken our CRO program in-house and we're running 3-5 large scale tests each month.